What changes in diligence when the target is an AI company?
Three things change in due diligence when the target is an AI company: the product claim becomes something you can test live and something regulators now enforce, the codebase was probably written mostly by a model so the usual quality signals mean something different, and the cost of goods is a monthly invoice from a model provider that can change its price. Everything else in a technical review stays the same. This page sets out each of the three changes, what it does to the engagement plan, and which page of this guide covers the method for it.
Published September 17, 2026. Editorial.
Key takeaways
- The AI claim is the first thing to test, because it is the thing regulators act on: the SEC fined Delphia and Global Predictions a combined $400,000 in March 2024 for false statements about AI, and charged the former CEO of Nate in April 2025, alleging its app ran on manual labour.
- A model-written codebase makes commit history, code style and comment density worthless as quality signals; the eval suite, the scanner output and the failing runs carry the information instead.
- Inference is a variable cost of goods billed by a supplier, so gross margin has to be rebuilt per customer from the invoices rather than read off the deck.
- The general technical review still applies in full; the AI work adds a claim table, an eval review, a provenance and security check, and a margin rebuild on top of it.
What changes when the target is an AI company is that three questions ordinary technical diligence never asks become the questions the deal turns on: is the AI claim true, can a model-written codebase be maintained, and does the margin survive the model-provider invoices. The rest of the review, the architecture, the team, the security posture, the technical debt, is the same work as technical due diligence on any software company.
This page is the map. Each of the three changes gets a section here and a method page elsewhere in the AI startup due diligence guide.
Why is the AI claim now a legal question?
The AI claim became a legal question because regulators started enforcing it, and that changes what an investor is expected to have checked. Reveneau's diligence checklist puts the claim test ahead of the code review for exactly this reason: a claim that fails a live test changes the price of the deal more than anything an engineer finds in the repository.
The enforcement record is short and specific. On 18 March 2024 the SEC announced settled charges against two investment advisers, Delphia and Global Predictions, for making false and misleading statements about their use of artificial intelligence; Delphia paid $225,000 and Global Predictions $175,000, and the SEC's chair called the conduct "AI washing" [1]. On 25 September 2024 the FTC announced Operation AI Comply, five actions in one day against companies whose AI claims it said were deceptive, among them DoNotPay, which settled for $193,000 over its "AI lawyer" claims [2]. On 11 April 2025 the SEC filed charges against the former chief executive of Nate, Inc., a shopping app that had raised over $42 million on the claim that it used AI to complete purchases; the SEC alleged the company relied in large part on contract employees entering orders by hand [3].
Each case has the same shape. A statement about what the AI does, made to customers or investors, that a test would have contradicted. That is why the method on how to verify an AI claim with a test is built around a live input the team has never seen: it is the cheapest way to find out whether the claim survives contact with reality before the price is set.
There is a second consequence. When an investor's portfolio company is charged with AI washing, the investor's process is the next thing examined. A diligence file that shows a claim table with a test result against every line is a different document from one that shows a deck and a demo recording.
What does a model-written codebase change about the engineering read?
A model-written codebase changes which signals carry information. The engineering read still asks whether the code is well built and whether the team can keep building it; what changes is that the cheap signals a reviewer used to rely on are now cheap to fake, and the expensive signals are the only ones left.
Stack Overflow's 2025 survey of 33,662 developers found 84 percent using or planning to use AI tools in their work, and found that 66 percent named solutions that are "almost right" as their biggest frustration with those tools [4]. That phrase describes the maintenance profile of a generated codebase. It runs. It passes the path the developer tried. The errors sit in the branches nobody read.
So the questions change. Commit history no longer tells you how many people understand the code, because one person driving a coding agent can produce the commit volume of a team. Style consistency no longer tells you about discipline, because the model is consistent by default. Test count no longer tells you about coverage of the specification, because a model will write tests that pass against the code it just wrote.
What still carries information is the eval suite, the checks written from the specification that a change must pass before it ships, together with the last failing run and what was done about it. Eval-driven development explains what a suite is; the eval suite as a diligence artefact explains how to read one in a deal. The other things that carry information are the scanner output, because Veracode's July 2025 test of over 100 models found 45 percent of generated samples failed security checks [5], and the provenance record, because a codebase that cannot say which tool wrote which file cannot answer the licence question either. Diligence on an AI-written codebase covers what to ask for.
Why is the margin a different shape?
The margin is a different shape because inference is a cost of goods that arrives as a monthly bill from a supplier, scales with usage rather than with headcount, and can be repriced by the supplier without notice. Software gross margin used to be a hosting bill that fell as a share of revenue as the company grew. An AI product's cost of goods can grow faster than its revenue if customers use the product more than the pricing assumed.
The benchmarks show how wide the spread is. Bessemer's State of AI 2025, published on 13 August 2025, describes two kinds of fast-growing AI company: "Supernovas", reaching $40 million of year-one revenue at a gross margin Bessemer gives as 25 percent and describes as often negative, and "Shooting Stars", growing on a slower curve at 60 percent [6]. ICONIQ's July 2026 survey of over 300 software executives reports an average gross margin of 45 percent for 2025 and projections of 53 percent for 2026 and 59 percent for 2027 [7]. The projections are hopes and the 2025 figure is a survey average.
The target's number comes from three documents: the model-provider invoices, the usage logs that explain them, and the revenue by customer for the same months. Rebuilding inference gross margin from invoices is the worked method. The reason it has to be per customer is that a blended figure hides the contracts where usage costs more than the customer pays, and those are the contracts that decide whether the plan works.
The supplier side has its own risk. Menlo Ventures' December 2025 survey of enterprise buyers put Anthropic at 40 percent of enterprise LLM API spend, OpenAI at 27 percent and Google at 21 percent [8], which says the buyers of AI are already spreading their exposure. A startup built on one model and one price list is more concentrated than its own customers. Model dependency risk covers what a swap, a retirement or a price change does to the plan.
What stays the same?
Everything else stays the same, and it is most of the work. The architecture review, the team assessment, the security posture, the technical debt inventory, the data room, the report structure: the pages of the technical due diligence guide cover all of it, and none of it is optional because the target says "AI" in the deck.
Two things are worth naming because AI targets tempt reviewers to skip them. The first is the cloud bill outside inference: an AI product still runs on compute, storage and networking, and cloud cost due diligence applies unchanged. The second is the gap between reported metrics and engineering reality, which SaaS metrics versus engineering reality covers; on an AI target, the version of that gap is a usage metric that counts model calls the customer never asked for.
What the change does to the engagement plan
The three changes add work on top of the general review. The table below shows where.
| Review area | Ordinary software target | AI target adds |
|---|---|---|
| Product claim | Feature walkthrough in the demo | A claim table, a live test on a held-out input, a trace read |
| Code quality | Repository read, commit history, test coverage | Eval suite review, failing runs, scanner output, provenance record |
| Licences | Open-source scan | Generator tool terms, reproduced-code check, copyright status of generated files |
| Security | Scanner and pen-test review | Same scan, plus the model-specific risks in the OWASP list for LLM applications |
| Cost of goods | Hosting bill as a share of revenue | Per-customer margin rebuilt from model-provider invoices and usage logs |
| Vendor risk | Cloud provider concentration | Model provider concentration, retirement schedule, price-list exposure |
| Moat | Product, distribution, switching cost | Data curve: quality against data volume, and cost of equivalent data |
Each addition is a day or two of senior engineering time given access to the artefacts. The failure mode is planning the engagement as an ordinary review and discovering in the last week that nobody asked for the invoices.
How to start
Start with the claim table. Read the deck, the website and the data room and write down every sentence that says what the AI does. Each line gets a test and, later, a result: confirmed, contradicted or untested. The claim table is what the investment committee should see, because the count of untested claims is itself a finding.
Then ask for the artefacts before the management meeting: the eval suite and its last ten runs, the model-provider invoices for twelve months with the usage logs, the list of models and versions in production, the code-generation tools in use and their terms, and the most recent security scan. A company that has these sends them in a day. A company that does not have them has told you something. Questions for the management meeting is the list to take into the room once the artefacts have been read.
If the target is at pre-seed, most of this is out of proportion to the cheque, and the question is narrower: what does "we use AI" mean at all? What "we use AI" should mean at pre-seed answers that one, and AI startup diligence red flags by stage says which of the checks on this page matters most at which stage.
Best for
- A deal team planning its first diligence on an AI target
- An investor deciding how much AI-specific work to add to a general technical review
- A founder who wants to know what will be asked before the raise
Avoid if
- You need the method for one specific check; go to that page directly
- The target uses AI only in internal tooling and sells conventional software
Verify before you commit
- Build the claim table from the deck and data room before the first call
- Request the eval suite, the invoices and the model list in writing, with a date
- Confirm the general technical review scope has not been cut to make room
Common questions
What is different about due diligence on an AI startup?
Due diligence on an AI startup differs from a normal technical review in three places: the product claim is tested live rather than demonstrated, the code was probably written by a model so different quality signals apply, and the cost of goods is a model-provider bill that has to be rebuilt per customer. Bessemer's August 2025 data, which puts the fastest-growing AI companies at 25 percent gross margin and often negative, is the reason the third difference cannot be skipped.
Why do regulators care about AI claims made by startups?
Regulators care about AI claims because a false statement about what a product does is a false statement to investors and customers, and both the SEC and the FTC have acted on it. The SEC settled with Delphia and Global Predictions on 18 March 2024 for a combined $400,000, and the FTC announced five cases under Operation AI Comply on 25 September 2024. An investor who wrote a cheque on an untested claim will be asked what was checked.
Does the general technical due diligence still apply to an AI company?
Yes, the general technical due diligence applies in full to an AI company: architecture, team, security, technical debt, cloud cost and the data room are all the same work. The AI-specific additions sit on top: a claim table with live tests, an eval suite review, a provenance and security scan, and a margin rebuild. mev.com states its general technology diligence takes 2 to 4 weeks, by its own account, and the AI additions fit inside that window if the artefacts arrive early.
Why can't I judge an AI startup's code the usual way?
You cannot judge an AI startup's code the usual way because the cheap signals, commit volume, style consistency and test count, are produced by the model and tell you nothing about who understands the code. Stack Overflow's 2025 survey of 33,662 developers found 66 percent named solutions that are almost right as their main frustration with AI tools, which is the maintenance profile you are buying. The eval suite, the failing runs and the scanner output are the signals that remain.
What should I ask an AI startup for before the management meeting?
Before the management meeting, ask an AI startup for its eval suite and the last ten runs, twelve months of model-provider invoices with the matching usage logs, the list of models and versions in production, the code-generation tools in use with their terms, and the most recent security scan. Veracode's July 2025 report found 45 percent of AI-generated code samples failed security tests, so the scan is not optional. A company that has these sends them in a day.
Is an AI startup's gross margin different from a SaaS company's?
An AI startup's gross margin is different from a SaaS company's because inference is a variable cost billed by a supplier that scales with usage and can be repriced. ICONIQ's July 2026 survey of over 300 software executives reports a 45 percent average gross margin for 2025, well below the 80 percent that a16z's June 2025 analysis describes as the software benchmark. The target's own figure has to come from its invoices, per customer, not from the survey.
How much extra time does AI-specific diligence add?
AI-specific diligence adds a few days of senior engineering time to a general technical review, if the artefacts arrive before the management meeting. The claim test is an hour in a screen share, the eval review and the margin rebuild are a day or two each, and the provenance and security scan runs in the background. papermark.com's August 2026 comparison table puts specialist technical diligence at $35,000 to $95,000 per engagement by its own account, and the AI work sits inside that scope.
What is the single biggest mistake investors make on AI targets?
The single biggest mistake investors make on AI targets is treating the demo as the test. The team chose the inputs, the prompt, the model and the moment, so the demo shows what the team wanted shown. The SEC's April 2025 charges against the former CEO of Nate, which raised over $42 million on an AI claim the SEC says was carried out by contract workers entering orders manually, are what an untested demo can cost. Supply the input yourself.
Should an AI startup be using more than one model?
Whether an AI startup should use more than one model depends on the product, but the investor should know how concentrated the dependency is and what a swap would cost. a16z's June 2025 survey of 100 enterprise CIOs found 37 percent running five or more models in production, up from 29 percent the year before, and Menlo's December 2025 survey shows enterprise API spend split across Anthropic, OpenAI and Google. A startup on one pinned model is more exposed than its customers.
Does AI diligence apply at pre-seed?
AI diligence applies at pre-seed in a reduced form: the claim question still matters, the margin and codebase questions mostly do not yet. At that stage the useful question is what the founders mean by AI at all, whether a model is in the product or only in the pitch, and whether the founders can show one live input processed end to end. The FTC's September 2024 Operation AI Comply cases show that a claim can become an enforcement matter long before a company has a finance function.
References
- SEC, SEC Charges Two Investment Advisers with Making False and Misleading Statements About Their Use of Artificial Intelligence, press release 2024-36, 18 March 2024
- FTC, FTC Announces Crackdown on Deceptive AI Claims and Schemes, 25 September 2024
- SEC, Litigation Release No. 26282, Alberto Saniger Mantinan a/k/a Albert Saniger, 11 April 2025
- Stack Overflow, 2025 Developer Survey, AI section, 2025
- Veracode, 2025 GenAI Code Security Report, 30 July 2025
- Bessemer Venture Partners, The State of AI 2025, 13 August 2025
- ICONIQ Growth, State of AI 2026: The Builder's Economy, July 2026
- Menlo Ventures, 2025: The State of Generative AI in the Enterprise, 9 December 2025
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