Ahrefs published a 35 use case guide for running SEO work through Claude Code, from Search Console analysis to fixing 1,797 internal links

Ahrefs published a 38 minute guide on 30 September that names 35 concrete ways SEO teams have already used Claude Code. Every use case in it names the person who ran it, the outcome, and the shape of the prompt. The guide was written by Mateusz Makosiewicz, an Ahrefs SEO educator, and reviewed by Ryan Law. It is the longest single record of what practitioners are actually doing with a coding assistant inside a search workflow, rather than what a vendor page promises.

The examples run from the small to the large. Nalini Robbins used Claude Code for a one-time cleanup that added FAQ sections to 163 existing pages, rewrote titles and descriptions and fixed 1,797 internal links. Teresa Torres converted her blog archive and book text into files, had Claude compare them against a keyword list, and wrote an article on a found gap in about an hour because most of the material already existed in her earlier writing.

The AI search angle sits in the middle of the guide

Corey Haines released an open source Claude Code skill that reads a page and returns a ranked list of changes an AI answer engine would want, such as a definition near the heading and a direct answer before the explanation. Ryan Doser built a separate skill that turns his own recorded videos into blog posts, working from the transcript and adding screenshots and a featured image.

The guide also covers the reporting side. It describes handing Claude two Search Console exports and asking which pages lost the most clicks and how much they lost, and comparing files that hold competitor rankings, backlink lists or content across many pages. This is the class of job that used to require a spreadsheet with several tabs and a lookup formula.

MCP is how Ahrefs plugs itself in

Ahrefs says its own MCP server is available on paid plans starting with the Lite tier, and the plan usage limits were recently doubled. The server lets Claude Code request search demand, ranking pages and backlink data through typed calls instead of pasted CSVs. The guide also mentions Anthropic's own change: Claude Code no longer needs a terminal setup for a first try, which lowers the bar for a marketer who does not write code.

Three cautions run through the piece. Every automation is presented as a task Claude finished for a person to review, never a decision the model made on its own. The author repeats that Claude finds and organises material while the practitioner decides what runs. And every named example is Ahrefs writing about tools Ahrefs sells, so the numbers here belong to the named practitioners rather than to a controlled test.

For a team building software, the piece is the useful thing to hand a marketer this week: a menu of workflows with owners' names attached, so the first Claude Code task is not invented from scratch. The gap is that the guide names outcomes but not costs, so a team should measure both before rolling any of the 35 out on a full backlog.

Source

• Primary source: Ahrefs: Claude Code for SEO: 35 Use Cases, 30 September 2026, by Mateusz Makosiewicz