Building your AI product after you raise: a founder's guide / Sell without trouble
Describing your AI to investors and customers: what regulators have acted on
What a founder says about the company's AI, in a pitch deck or on a sales page, is a claim regulators can act on. The SEC has charged companies and founders over statements to investors about their use of AI, including the founder of Nate, Inc., who, the SEC alleges, raised over $42 million with false statements. The FTC has acted on claims to customers, such as Workado's AI detector advertised as 98% accurate. This page sets out the cases from 2024 to 2026 in plain words, what each claim was, and how to check every AI claim against what the product does before you make it.
Published October 26, 2026. Editorial.
Key takeaways
- In March 2024 the SEC settled charges against Delphia and Global Predictions for false statements about their use of AI, with $400,000 in total civil penalties. The SEC's chair at the time called the practice AI washing.
- The SEC alleges that the founder of Nate, Inc. raised over $42 million in seed and Series A rounds by claiming AI completed purchases, while Nate relied in large part on contract workers to enter orders by hand.
- The FTC said in September 2024 that there is no AI exemption from the laws on the books, and its final order requires Workado to keep evidence for any claim about how well its AI detector works.
- The claims in these cases were about how much is automated, whose technology runs the product, accuracy figures, comparisons with professionals, and customer and revenue numbers.
- Reveneau's view: test every AI claim against the product before you make it, and keep the test results with the date.
Investors and customers decide based on what you tell them. If the company's AI does less than the deck or the website says, the difference can become a legal problem. US regulators acted on such differences in 2024, 2025 and 2026. The Securities and Exchange Commission (SEC) acts on statements made to investors. The Federal Trade Commission (FTC) acts on statements made to customers. This page sets out their cases about AI claims, from the agencies' own releases, and turns them into a check you can run on your own deck and site. It is part of the guide on building your AI product after you raise.
Several of these cases are charges or allegations, which the agencies must still prove. Where a case was settled, the company agreed to the order without the facts being decided by a court. Each paragraph below says which.
The SEC and statements to investors
Delphia and Global Predictions, March 2024
On March 18, 2024, the SEC "announced settled charges against two investment advisers, Delphia (USA) Inc. and Global Predictions Inc., for making false and misleading statements about their purported use of artificial intelligence (AI)" [1]. The release says "Delphia agreed to pay a civil penalty of $225,000, and Global Predictions agreed to pay a civil penalty of $175,000" [1], a total of $400,000. The firms settled without admitting or denying the findings. According to the SEC, Global Predictions "falsely claimed to be the 'first regulated AI financial advisor'" [1].
The SEC's chair at the time, Gary Gensler, named the practice: "Investment advisers should not mislead the public by saying they are using an AI model when they are not. Such AI washing hurts investors" [1]. AI washing means claiming more use of AI than a company has. The SEC's enforcement director, Gurbir S. Grewal, added that "public issuers making claims about their AI adoption must also remain vigilant about similar misstatements that may be material to individuals' investing decisions" [1]. Public issuers are companies that sell shares to the public.
Joonko, June 2024
On June 11, 2024, the SEC "charged Ilit Raz, CEO and founder of the now-shuttered artificial intelligence recruitment startup Joonko, with defrauding investors of at least $21 million" [2]. The SEC alleges that "Raz falsely told investors that Joonko had more than 100 customers, including Fortune 500 companies", and that Raz "lied to investors that Joonko had earned more than $1 million in revenue and was working with more than 100,000 active job candidates" [2]. These are allegations. A parallel criminal case was announced the same day, and this guide did not check the outcome of either.
Nate, April 2025
On April 9, 2025, the SEC "charged Albert Saniger, the founder and former CEO of Nate, Inc., a privately held technology startup, with fraudulently soliciting investments in Nate and raising over $42 million through the sale of Nate stock by making false and misleading statements about the company's use of artificial intelligence" [3]. The SEC alleges that Saniger "told investors in both Nate's Seed and Series A fundraising round that Nate's application used automated technology that relied on AI to complete purchases made through the app without human involvement", while "Nate relied in large part on contract employees to manually input orders placed by users on the app" [3].
Nate was a private startup, which shows the SEC acting on statements to private investors. The statements were also made in a seed and a Series A round, the same rounds this guide is about. The SEC listed the Nate case among its results for fiscal year 2025 in a release of April 7, 2026 [6]. These are allegations, and this guide did not check the outcome.
Presto Automation, January 2025
On January 14, 2025, the SEC issued an order against Presto Automation, which sold voice ordering for restaurant drive-thrus. The SEC found that "Presto failed to disclose that it used Supplier A's AI technology, rather than its own technology (which it did not begin to develop until early 2022), to power all Presto Voice units it commercially deployed during this time period" [4]. It also found that the company "misrepresented the capabilities of the product by claiming that it eliminated the need for human order taking", while "Presto hired, trained, and supervised human order takers located abroad (primarily in the Philippines and India), who processed the vast majority of drive-thru orders placed through Presto Voice" [4].
The order is a cease-and-desist order, which tells the company to stop. The Commission says it "considered Respondent's current financial condition" [4], and the order's sanctions section names no money penalty.
A unit for these cases
On February 20, 2025, the SEC announced its Cyber and Emerging Technologies Unit. Its listed priorities include "Fraud committed using emerging technologies, such as artificial intelligence and machine learning" [5].
The FTC and statements to customers
Operation AI Comply, September 2024
On September 25, 2024, the FTC announced "five law enforcement actions against operations that use AI hype or sell AI technology that can be used in deceptive and unfair ways" [7]. Its chair at the time, Lina M. Khan, said: "The FTC's enforcement actions make clear that there is no AI exemption from the laws on the books" [7].
DoNotPay, finalized February 2025
One of those actions was against DoNotPay, which advertised an AI lawyer service. The FTC's complaint alleges "that the company did not conduct testing to determine whether its AI chatbot's output was equal to the level of a human lawyer, and that the company itself did not hire or retain any attorneys" [7]. The final order, announced February 11, 2025, "requires DoNotPay to pay $193,000 in monetary relief" and "prohibits DoNotPay from advertising that its service performs like a real lawyer unless it has sufficient evidence to back it up" [8].
Workado, April and August 2025
On April 28, 2025, the FTC announced an order against Workado. It "settles allegations that Workado promoted its AI Content Detector as '98 percent' accurate in detecting whether text was written by AI or human. But independent testing showed the accuracy rate on general-purpose content was just 53 percent, according to the FTC's administrative complaint" [9]. The FTC added that "Each violation of such an order may result in a civil penalty of up to $53,088" [9], a figure stated on that date and adjusted over time.
The final order, approved on August 28, 2025, says Workado "Is prohibited from making any representations about the effectiveness of any AI content detection product unless it is not misleading, and the company has competent and reliable evidence to support the claim at the time it is made", and "Is required to retain evidence to support such efficacy claims" [10]. The Commission voted 3-0 to approve it [10].
Evolv Technologies, November 2024
On November 26, 2024, the FTC took action against Evolv Technologies "over allegations that the company made false claims about the extent to which its AI-powered security screening system can detect weapons and ignore harmless personal items, including in school settings" [11]. Samuel Levine, the FTC's consumer protection director named in the release, said claims about technology, including artificial intelligence, need to be supported by evidence [11].
Air AI, March 2026
On March 24, 2026, the FTC announced a proposed settlement with Air AI and its owners, who will be banned from marketing business opportunities. The order "includes a monetary judgment of $18 million, which will be largely suspended based on the company's and operators' inability to pay the full amount, requiring the operators of Air AI to pay $50,000 to the Commission for consumer relief" [12]. This case is about the earnings and refund claims an AI company made to small businesses.
The cases in one table
| Case and date | Agency | The claim at issue | Status |
|---|---|---|---|
| Delphia and Global Predictions, March 2024 | SEC | Use of AI that the firms did not have | Settled, $400,000 in total [1] |
| Joonko, June 2024 | SEC | Customers, revenue and candidate numbers | Charges [2] |
| Evolv Technologies, November 2024 | FTC | What its AI weapons scanner could detect | Action announced [11] |
| Presto Automation, January 2025 | SEC | Whose AI ran the product; the claim that no human order takers were needed | Cease-and-desist order, no money penalty named [4] |
| DoNotPay, February 2025 | FTC | AI service performs like a lawyer | Final order, $193,000 [8] |
| Nate, April 2025 | SEC | AI completed purchases without humans | Charges [3] |
| Workado, April and August 2025 | FTC | AI detector 98% accurate | Final order; must keep evidence [10] |
| Air AI, March 2026 | FTC | Earnings and refund claims | Proposed order, $18 million judgment, $50,000 to pay [12] |
What these claims had in common
The claims in the table fall into five types:
- How much is automated. Nate and Presto described work as done by AI that, according to the SEC, people did.
- Whose technology it is. Presto did not disclose that a supplier's technology ran its deployed units.
- An accuracy figure. Workado's 98% against an independent test result of 53%, according to the FTC.
- A comparison with a professional. DoNotPay's claim that its service performed like a lawyer, which, the FTC's complaint alleges, the company had not tested against a lawyer's work.
- Business numbers. Joonko's alleged customer, revenue and candidate counts.
Each type has a check you can run before the claim goes into a deck or onto a page.
| Type of claim | The question to ask before you make it | The evidence to keep |
|---|---|---|
| "Fully automated" or "no humans" | Does any person do any part of this work today, even sometimes? | A description of every step and who does it |
| "Our own AI" or "proprietary model" | Which company's model runs each part of the product? | The provider and model list, dated |
| A percentage for accuracy | Measured on how many cases, which cases, and when? | The eval results, the cases and the date |
| "As good as a doctor, lawyer or accountant" | Was it tested against that professional's work? | The test design and results |
| Customers, revenue, users | Do the numbers match the books and the data room? | The records behind each number |
Reveneau's view
Reveneau's view is that every claim about the AI in a deck, on a website or in a sales email should be checked against the product on the day it is made, and the result kept with the date. An accuracy claim needs an eval suite, a set of written, repeatable tests of the product's answers on cases you chose in advance. The FTC's final order against Workado sets this standard for that company: competent and reliable evidence at the time the claim is made, kept on file [10]. Holding that evidence is good practice for every company, whether or not a regulator ever asks. The guides on why AI evals matter and on how to verify an AI claim with a test explain the method, and what investors expect before the next round covers keeping the deck and the records in agreement.
Where Reveneau fits
This page holds Reveneau to the same rule, so its own claims here are written as its own statements. Reveneau is an AI software development consultancy with offices in San Francisco and Vancouver. Reveneau says AI writes all of its code and every change must pass an eval suite written from the specification. Reveneau says Jev, TypeSafe AI's decision model, grades that suite, and that the suite runs ten times faster than with its previous grader. It says it uses AI instead of hiring more engineers and puts that saving into clients' prices. To plan an AI product and test what you will say about it, see AI development at Reveneau or contact Reveneau.
Common questions
What is AI washing?
AI washing means claiming more use of artificial intelligence than a company has. Gary Gensler, then chair of the SEC, used the term in March 2024 when the SEC settled charges against two investment advisers for false statements about their use of AI. He said advisers should not mislead the public by saying they use an AI model when they do not.
What did the SEC charge Delphia and Global Predictions with?
The SEC settled charges on March 18, 2024 against Delphia (USA) Inc. and Global Predictions Inc. for false and misleading statements about their use of AI. Delphia agreed to pay a civil penalty of $225,000 and Global Predictions $175,000. According to the SEC, Global Predictions falsely claimed to be the first regulated AI financial advisor. The firms neither admitted nor denied the findings.
What did the SEC allege about Nate's AI?
The SEC alleges that Albert Saniger, founder of Nate, Inc., raised over $42 million by telling investors in Nate's seed and Series A rounds that its app used AI to complete purchases without human involvement, while Nate relied in large part on contract employees to enter orders by hand. The SEC filed the charges on April 9, 2025. They are allegations.
What did the SEC find about Presto Automation?
The SEC found, in an order of January 14, 2025, that Presto Automation did not disclose that a supplier's AI technology ran all the Presto Voice units it deployed in the period, and that it claimed its product removed the need for human order takers while people abroad processed the vast majority of orders. The cease-and-desist order names no money penalty.
Does the FTC regulate claims about AI products?
The FTC acts on claims about AI products under the laws it already enforces. When it announced Operation AI Comply on September 25, 2024, with five law enforcement actions, its chair at the time said there is no AI exemption from the laws on the books. Later actions include final orders against DoNotPay in February 2025 and Workado in August 2025.
What did the FTC order DoNotPay to do?
The FTC's final order, announced February 11, 2025, requires DoNotPay to pay $193,000 in monetary relief and to notify consumers who subscribed between 2021 and 2023. It prohibits DoNotPay from advertising that its service performs like a real lawyer unless it has sufficient evidence. The FTC's complaint alleged that the company had not tested its chatbot against a human lawyer's work.
What accuracy claim got Workado in trouble with the FTC?
Workado promoted its AI Content Detector as 98 percent accurate at telling AI-written from human-written text, and independent testing showed 53 percent accuracy on general-purpose content, according to the FTC's complaint announced April 28, 2025. The final order of August 28, 2025 bars effectiveness claims without competent and reliable evidence and requires Workado to keep that evidence.
What is the penalty for breaking an FTC order?
Each violation of a final FTC consent order may bring a civil penalty of up to $53,088, according to the FTC's release on Workado of April 28, 2025. The FTC adjusts the figure over time. A company under an order, such as Workado or DoNotPay, can face a penalty for each later claim that breaks the order's terms.
Can the SEC act against a private startup's claims about AI?
The SEC can act against a private startup's statements to its investors. In April 2025 it charged the founder of Nate, Inc., which the SEC describes as a privately held technology startup, over statements about AI made in Nate's seed and Series A rounds. In June 2024 it charged the founder of Joonko, an AI recruiting startup, over claims made to investors.
What evidence should a startup keep for an AI accuracy claim?
A startup should keep the test cases, the results and the date for every accuracy figure it publishes. The FTC's final order against Workado, approved August 28, 2025, requires competent and reliable evidence at the time a claim is made and requires the company to keep it. An eval suite with dated results gives that record.
Does the SEC have a unit for AI fraud?
The SEC announced its Cyber and Emerging Technologies Unit on February 20, 2025, and listed fraud committed using emerging technologies, such as artificial intelligence and machine learning, among its priorities. The unit is made up of fraud specialists and attorneys across several SEC offices. In April 2026 the SEC listed the Nate AI case among its 2025 results.
References
- [1] US Securities and Exchange Commission, SEC Charges Two Investment Advisers with Making False and Misleading Statements About Their Use of Artificial Intelligence, press release 2024-36 (18 March 2024): settled charges against Delphia and Global Predictions; $225,000 and $175,000; statements by Gary Gensler and Gurbir S. Grewal.
- [2] US Securities and Exchange Commission, press release 2024-70, charges against Ilit Raz, founder of Joonko (11 June 2024): alleged fraud of at least $21 million; alleged claims about customers, revenue and candidates.
- [3] US Securities and Exchange Commission, Litigation Release No. 26282, SEC v. Albert Saniger (11 April 2025; complaint filed 9 April 2025): alleged false statements about AI in Nate's seed and Series A rounds; over $42 million raised.
- [4] US Securities and Exchange Commission, Order Instituting Cease-and-Desist Proceedings, In the Matter of Presto Automation Inc., Release No. 11352 (14 January 2025): undisclosed use of a supplier's AI; human order takers abroad; financial condition considered.
- [5] US Securities and Exchange Commission, SEC Announces Cyber and Emerging Technologies Unit to Protect Retail Investors, press release 2025-42 (20 February 2025): fraud using AI among the unit's priorities.
- [6] US Securities and Exchange Commission, SEC Announces Enforcement Results for Fiscal Year 2025, press release 2026-34 (7 April 2026): the Nate case listed among the results.
- [7] US Federal Trade Commission, FTC Announces Crackdown on Deceptive AI Claims and Schemes (25 September 2024): five law enforcement actions; no AI exemption from the laws on the books; the DoNotPay complaint on testing.
- [8] US Federal Trade Commission, FTC Finalizes Order with DoNotPay That Prohibits Deceptive AI Lawyer Claims (11 February 2025): $193,000 in monetary relief; no claim to perform like a real lawyer without sufficient evidence.
- [9] US Federal Trade Commission, FTC Order Requires Workado to Back Up Artificial Intelligence Detection Claims (28 April 2025): 98 percent claimed, 53 percent in independent testing on general-purpose content; up to $53,088 per order violation.
- [10] US Federal Trade Commission, FTC Approves Final Order against Workado, LLC (28 August 2025): competent and reliable evidence required at the time a claim is made; evidence must be retained; approved 3-0.
- [11] US Federal Trade Commission, FTC Takes Action Against Evolv Technologies for Deceiving Users About its AI-Powered Security Screening Systems (26 November 2024): alleged false claims about weapons detection; statement by Samuel Levine.
- [12] US Federal Trade Commission, Air AI and its Owners will be Banned from Marketing Business Opportunities to Settle FTC Charges (24 March 2026): $18 million judgment, largely suspended; $50,000 for consumer relief.
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