Gemini Business Profile tools come to Workspace, EU and UK unblocked

Google says its Gemini Business Profile tools are rolling out to Google Workspace accounts. Search Engine Journal reports the help page no longer lists the European Economic Area or the UK as unsupported. Matt G. Southern wrote the piece on 5 November. The news came from Google's own Small Business Bulletin, posted by Lisa Landsman, Head of Industry Engagement and SMB Success.

What is changing for Workspace users

Until now, a business owner needed a personal Gmail account to link a verified Business Profile through Gemini. The bulletin says a corporate Workspace email will soon work too. A Workspace admin still has to turn on Gemini app access in the Admin console. Only then can an employee link a profile.

Southern notes one gap between the bulletin and the live help page. On 6 November the help page still says the feature is not available with a work or school account. The rollout is described as in progress. Google also keeps one limit in place. Only one owner or manager of a single verified profile can link it, and only through the Gemini web app.

The EU and UK restriction is gone

Southern compared an archived version of Google's help page dated 13 October with the current page. The older page said the Gemini connection was not available in the EEA or the UK. It listed 12 supported languages. The current page drops both restrictions and says, "Available wherever the Gemini web app is supported". The bulletin itself does not mention either region or language.

What owners can do in Gemini chat

Owners can upload photos and videos into Gemini chat straight from a device or from Google Photos, Google says. They can add the images to the Business Profile photo set or publish them as a new post. The chat also takes natural language prompts. The example Google gives is "set your special hours for Black Friday".

Business Profile's hours editor now has a "Generate hours" section too. An owner types the schedule in plain words and Google fills in the hours fields. Google's examples include appointment-only days.

The Maps Message button moved

Landsman said Google has moved the Business Profile Message button higher on Google Maps. A customer on Android or iOS now sees a Message button next to the Call button on the main listing. The button goes to whichever chat option the business has set up. Google's help page lists WhatsApp and text.

For an agency managing Google Business Profile for local clients, two things change this week. A single Workspace seat can now link a client's profile, which removes a shared personal Gmail from the workflow. A client in the EEA or the UK is no longer blocked at the account link step. That was the hard stop before. Audit the Maps listing for any client that offers chat. A dead link or an unread inbox now sits next to the Call button.

Source

• Google Gemini Business Profile Tools Are Coming To Workspace, Search Engine Journal