Microsoft Clarity adds an Agent Activity dashboard to track AI visits

Microsoft Clarity added three new features on 4 November, in a post by Nabil Naghdy on the Clarity blog. The headline change is Agentic Analytics, a dashboard that shows AI agent visits to a site. Clarity is Microsoft's free web analytics tool.

Microsoft says weekly AI agent sessions on Clarity-tracked sites nearly doubled in three weeks to almost two million. The team analysed 5.23 million agentic sessions across 230,511 projects between 13 August and 9 September 2026. In an early-access round, 88 percent of users said they found something new about their business.

What the three features do

The Agent Activity dashboard shows AI agent traffic over time. It shows which agents visit a site. It shows what they do once there. Microsoft lists the actions tracked: searches, form submissions, logins, downloads, appointment bookings and checkout. Supported operators today are Google, OpenAI and Anthropic.

A second part of Agentic Analytics is simulation assessments. A site owner can send an agent to do a task like checkout before a real customer tries it. The simulation shows if the task finished, how long it took, how many steps it needed, and where it broke. Microsoft starts with commerce and travel; more are planned.

Ask Clarity is a language interface for session data. A marketer types a question and gets an answer backed by session recordings. It is in closed beta for retailers. Kelly Wellman, eCommerce Manager at Pela Case, is quoted in the post: "I use this feature to dive deeper into user behavior. It would take a long time to manually review recordings."

Brand Agents is a separate feature announced before. Microsoft said this week it is expanding Brand Agents to local businesses. It plugs into Square, Jobber, HubSpot, Calendly, Housecall Pro and Salesforce. It lets a product appear inside Microsoft Copilot, Bing and MSN. Eligible WooCommerce and Shopify merchants are in. WordPress businesses can start now.

What this changes for a team

Teams that care about AI referrals have been guessing how much traffic is agent-driven. The reason is simple. An agent often sends a user-agent string that gets grouped with normal browsers. The Agent Activity dashboard turns that into a number for the three biggest agent operators. A marketer can see how many agent sessions reach a page. They can see what the agent clicks. They can see whether the agent gets to checkout.

The simulation feature is the one that changes work this week. A site often breaks for an agent in a way it does not break for a person. A form may need a second button click. A login flow may wait for a hidden JavaScript event. A checkout step may ask for a value the agent has not been given. The simulation runs the agent through those steps and returns a pass or fail. Microsoft says the test runs against the actual site, not a copy.

A buyer should still watch two limits. Clarity's own figure, the five million agent sessions across 230,511 projects, is from Microsoft's own data on Microsoft's own tool. And Ask Clarity is in closed beta for retailers. Not every Clarity user can turn it on today.

Source

• Agents act, LLMs recommend, People browse, Microsoft Clarity